All the right smells were imprinting the moment we rolled through industrial chatsworth california. My wife jamie and i started tlc the nations leading land cruiser service center in 1996 to provide sales service parts and restoration services to.
The end result was so expensive that he knew it would never fly.
Jonathan ward car design. Jonathan ward loves old cars. The concept for icon was born in response to the direction i had seen the collector market heading as demands and expectations on classic cars grew to expect modern performance married to classic styling. Rebuilding a vintage car is a labor of love and most people crazy enough to do it aim for a just left the factory look and historical accuracy.
Toyoda of toyota motor cars jonathan was asked to design a new model for the brand. He loves them big as boats. After working with mr.
Find out how he took that exercise one that looked. Cant we get the vintage look without the vintage technology. He did just that but wanted to take it even further.
Tlc is the nations oldest and most respected full service facility caring for land cruisers from. So he founded icon a chatsworth. This channel is dedicated to the work done by tlc and icon.
Hand made in los angeles california. It came to me in the wide swishy passenger seat of jonathan wards 1949 mercury hot rod. May 29 bloomberg classic car restorer jonathan ward kept hearing the same thing from customers.
The 49 year old incessantly asks questions to better understand his grossly disparate fascination. He loves them matchbox sized. The cars roll onto the grounds at dawn.
Jonathan ward founder and ceo of icon is curious to a fault. Respect your perspective jonathan ward. A handful of these cars preserved and restored would appear decades later at a certain classic auto show in pebble beach.
Its the 1990s and design aficionado jonathan ward is prowling the grounds at the concours delegance for their dawn patrol. Icon is designed by me jonathan ward. What its like to design for.
Jonathan ward doesnt give two honks about. He loves them well loved and covered in rust because in his words theyre batshit fing crazy his companies icon 4x4 and tlc remodel classic broncos fjs land cruisers thriftmasters and any other rustbucket that tickles his fancy.